After 40 years providing high quality training and higher education to Aboriginal and Torres Strait Islander people, Batchelor Institute has had a face lift.
Australia’s only First Peoples’ dual sector Tertiary education provider recently unveiled a new logo as it undergoes a period of renewal and refocusing.
Batchelor Institute CEO, Robert Somerville AM, says that this is a very exciting period for Batchelor and its students as it seeks to realign itself with the education and training needs of industry and employers.
“The Aboriginal and Torres Strait Islander population continues to grow, and more employers are seeking to establish employment targets within their workplaces. I believe Batchelor has an obligation to ensure that we are providing not only the people of the Northern Territory, but across Australia with the understandings, knowledge and skills to access these opportunities”, Mr Somerville said.
“Industry and job growth is expanding in North Australia and Batchelor needs to ensure that it is contributing to building the workforce of the future and that means reevaluating our education and training programs so that they deliver the skills sets required of employers and industry.
“This is a task that Batchelor is well placed to deliver upon especially with our Both-Ways delivery mode that uses Aboriginal and Torres Strait Islander knowleges to interpret a Western education and training system”
“Our new logo represents a renewed, refocused and re-energised Batchelor Institute that is moving to a more sustainable, innovative and demand driven business” Robert Somerville AM
The new Batchelor Institute logo builds on the past and works to the future. This confirms our commitment to being the leading national provider of choice for Education, Further Education and Research for Aboriginal and Torres Strait Islander people.
The new logo features a cultural motif designed by Institute alumni, Isobel Windy. The motif shows four people coming together to share knowledge and reflects the learning journey of our students and the communities that we serve.
In the logo, the motif is displayed on a design that can be interpreted as either a shield or a coolamon. The coolamon is a women’s gathering instrument that represents the gathering and keeping of knowledge. The shield – also used across the logo of many Western educational institutions – represents the protection of culture, and is associated primarily with men. Coolamons and Shields – with various local names and applications – are used throughout Aboriginal and Torres Strait Islander Communities. The use of this imagery is a demonstration of our commitment across communities to protect, keep and share knowledge.
The three lines at the top of the coolamon/shield reflect the three strands of our commitment to Further Education, Higher Education, and Research. The new logo uses ochre as a central palate to represent the earth on which we all meet to learn and share.
The design of the coolamon and the incorporation of Ms Windy’s motif was incorporated into the new logo by a team featuring Institute graphic designer, Brooke Ottley, who is an Aboriginal woman. The team also included Visual Brand Manager – Kevin Arthur, Director of Research – Dr Sandy O’Sullivan (Wiradjuri) and CEO of the Institute – Associate Professor Robert Somerville AM (Martu).